HMD is bringing back the charm of Nokia’s iconic brick phones with a modern upgrade: a dedicated AI assistant button. The new range of 4G feature phones combines the simplicity, affordability, and nostalgia of classic Nokias with limited smart features designed for everyday convenience. Rather than becoming full-fledged smartphones, these devices focus on essential connectivity while adding a touch of AI-powered functionality.
The latest lineup includes the Nokia 200 4G, Nokia 210 4G, Nokia 215 4G 2nd Edition, and Nokia 235 4G 2nd Edition, each featuring a central AI button built into the keypad. Running on a basic browser instead of traditional apps, these phones aim to offer a simpler digital experience while still providing access to helpful modern tools.
A Retro Phone Designed for Smarter Simplicity
The standout feature of the new Nokia phones is the AI button placed at the center of the directional keypad. Pressing it activates a chatbot assistant powered by Shenzhen-based company Sikey AI, allowing users to control certain functions through voice commands. Tasks such as making calls, setting alarms, switching on the flashlight, and getting quick answers become easier without navigating through multiple menus.
The AI assistant can also handle basic queries, including sharing simple recipes or translating useful phrases in different languages. However, the feature is available for free for the first 180 days, after which users will need a subscription costing around £3 per year in the EU and £2.25 per year in other regions.
Classic Nokia Features Meet Modern Connectivity
Despite the AI upgrade, the phones retain the familiar elements that made Nokia devices popular. They feature a traditional T9 keypad, a 3.5mm headphone jack, microSD card support, and FM radio on most models. All four devices also include front-facing cameras and support video calls through HMD’s Xpress Chat app, which enables group chats, voice messages, photo sharing, and emojis.
However, the addition of AI has sparked debate among technology enthusiasts. Some critics argue that bringing chatbots into minimalist phones contradicts their purpose, especially for users seeking a break from constant digital distractions.
Whether the AI button enhances the experience or takes away from the simplicity of a true dumbphone remains a question for users embracing the return of retro technology.
Photo Courtesy: HMD
